جماليات الفكرة التصميمية و دورها الإتصالي في المنجز الكرافيكي

Abstract EN

The graphic design field witnessed a distinct unique form transformed in its building and construction and advanced over systems through innovating foundational data for its design ideas of functional and pragmatic aesthetics and an active and moving formation under the modern orientations and what the globalization has created such as openness with the external world and communication and outreach processes with the international community through the graphic design.

Based on what has been mentioned, this study (aesthetics of design idea and its communicative role in the graphic achievement) clarifies the topic through three chapters.

The first chapter, which is dedicated for the research methodology, consists of the research problem and the need for it which is specified by the following question (what are the aesthetics of the design idea and what is its communicative role in the graphic achievement?).

The study objective is (identifying the aesthetics of the design idea and its communicative role in the graphic achievement) in addition to the research importance, limits and specifying the terms used.

The most important result reached at include: 1- The concepts of beauty are relative and differ from person to person and from one situation to another.

2- Beauty in graphic design is an objective phenomenon not subjective as in plastic art.

This has been evident in all the samples.

3- The aesthetic value of a thing is associated with its pragmatic and functional value, especially in design.

The aesthetic stems from it pragmatic and functional value then come the physical and other values.

This has been evident in all the samples.

4- Samples (1,2,3,4) presented text messages and unlimited global connectivity through employing visual messages carrying profound meanings and contents for the international community despite their different languages, needs, and idea that it has been a universal language.

5- The aesthetic value in the design of slogans stems from its moral, heritage and human value.

This has been evident in samples (2, 1, 3, 4), where the value of the design work has been through the moral, human and functional value for the contact message.

6- The design ideas in the design of slogans are distinguished with their clarity and simplicity of the idea, where they went far from complexity in the presentation of the design idea.

This has been evident in samples (2, 1, 3, 4) and this has appeared in all the samples.