How novo nordisk used porter's concept of shared value achieving profitable business and healthy society : "professional approach"

Abstract EN

This paper aims to provide shared value as a new approach forpharmaceutical company to create social and economic value, inaddition to that we aims to provide a theoretical background of theconcept, then a practical contributions that ground understanding theconcept of creating shared value.

The authors analyse a single case study of Novo Nordisk.

The objective isto show for professionals the importance of this new approach increating social and economic value.

We found that Novo Nordisk used this new approach of creating sharedvalue by following set of social and economic programs; we also providenew approach of doing business for pharmaceutical companies.

This single case study provides new approach to create social andeconomic value for pharmaceutical companies; however, more researchis needed to find other approaches or testing the same approach in otherindustries.

The paper has practical implications that relate to the design of sharedvalue approach.

We provide practical approach and ideas that could beapplied by other companies to reach shared value creation professionalscould use these ideas to create social and economic value.

A professional unique approach to create social and economic value forpharmaceutical companies.