محددات تسعير الخدمات المصرفية في المصارف التجارية الليبية

Abstract EN

this study aims to identify the most important determinants of pricing the banking services in Libyan commercial banks.

a descriptive and analytical approach was adopted to examine and describe the reality of pricing decisions.

the sample of the study was represented in the top management (general managers and their assistants, or their representatives) of commercial bank branches operating in the city of Benghazi and its suburbs.

for collecting the study data, a questionnaire was designed based on the questions and objectives of the study.

50 questionnaires were distributed to the study sample.

44 questionnaires were retrieved (88%).

in order to analyze the data, means and standard deviations were used, as well as a T-test (one sample) was used to test the hypotheses of the study.

the results of the study showed that there is an impact of all the study variables (liquidity, cost, central bank of Libya, and some internal factors) on pricing the banking services decisions in Libyan commercial banks.