انعكاس اليقظة الاستراتيجية في التوجه الريادي : دراسة تطبيقية في شركة ما بين النهرين

Abstract EN

The research seeks to know the importance of strategic vigilance and its impact on the entrepreneurial trend, and the extent of its contribution to strengthening it, in the agricultural sector represented by the Mesopotamia General Seed Company, one of the formations of the Ministry of Agriculture, so a hypothetical scheme was constructed that clarifies the relationships between the variables.

Two main hypotheses were formulated from which several sub hypotheses were derived and tested using statistical methods and programs (Amos, SPSS).

It has adopted all kinds of strategic vigilance (technological, competitive, and marketing) as an independent variable, and the entrepreneurial orientation as a dependent variable.

The research sample is an intentional sample targeting decision-makers represented by the general manager and his assistant, the heads of the divisions directly related to it, the directors of the departments and their agents and the heads of the divisions in each department, because of their strategic role in the decisions taken, follow-up and supervision in the business and formulation and direction of the company's strategy, And by using the questionnaire as a main tool that was distributed to the research sample whose number is (61) individuals, (50) questionnaires were retrieved for analysis, i.

e.

a rate of (89.2% ).

The aim of the research is to measure the relationship between the strategic alertness in the researched company and the level of entrepreneurial orientation.

The research has reached a set of results, the most important of which is the existence of a statistically significant effect between strategic vigilance and entrepreneurial orientation, which calls for the possibility of strengthening the entrepreneurial trend through the availability of strategic vigilance for the research sample that represents the decision-making centers of the researched company.

A number of recommendations were reached, including the need to highlight the technological vigilance to follow up on agricultural technological developments by making partnerships with leading companies in their field of specialization to ensure the implementation of the company's business in a faster and more accurate manner.