جودة الخدمة و أثرها في تحقيق الميزة التنافسية : بحث استطلاعي لعينة من زبائن شركة آسيا سيل للاتصالات

Abstract EN

The research aims to determine the level of service quality that Asiacell provides to itscustomers and its ability to achieve a competitive advantage in outperforming itscompetitors, by polling the opinions of a sample of customers that have reached (82)customers whose questionnaires have been distributed and which have adopted (24)paragraphs for the dimensions of service quality and feature dimensions Competitiveness, and there was an effect of statistically significant quality of service on achievingcompetitive advantage.