القرار الاستراتيجي و تأثيره في المزيج الترويجي : بحث استطلاعي في شركة الربيع العامة وزارة الصناعة العراقية
Other Title(s)
Strategic decision and its impact on promotional mix : exploratory research in company of general spring Iraqi Ministry of Industry
Joint Authors
ملغوث، كنعان عدنان
العزاوي، مها عارف بريسم
Source
Issue
Vol. 42, Issue 122، ج. 1 (31 Dec. 2019), pp.179-197, 19 p.
Publisher
al-Mustansiriyah University College of Management and Economic
Publication Date
2019-12-31
Country of Publication
Iraq
No. of Pages
19
Main Subjects
Business Administration
Economy and Commerce
Topics
- Researchers
- Marketing
- Public relations
- Persons
- Direct marketing
- Strategic decisions
- Marketing mix
- Top management
Abstract EN
The researchers are examining the impact of the strategic decision on the promotionalmix with its elements (advertising, personal selling, sales promotion, public relations anddirect marketing), and the research problem was represented by a number of questionsthat were answered to know the extent of the interest of the higher management in thecompany discussed with the strategic decision and thus knowing the reality of the impactof the decision The strategy is in the promotional mix, and the importance of researchstems from the importance of the role played by the strategic decision through its effectin achieving the goals of the researched company in completing its business with highefficiency, and the questionnaire was used as a data collection tool designed according tothe theoretical side and distributed to a sample of (40) respondents, represented by thegeneral manager of the company, his assistants, department heads, and people in chargein the public spring company.
The (F) test was used to determine the significance of theimpact through the use of the statistical program (SPSS 22).
The research The researchreached a set of conclusions, including the presence of a significant effect of the strategic
American Psychological Association (APA)
العزاوي، مها عارف بريسم وملغوث، كنعان عدنان. 2019. القرار الاستراتيجي و تأثيره في المزيج الترويجي : بحث استطلاعي في شركة الربيع العامة وزارة الصناعة العراقية. مجلة الإدارة و الاقتصاد،مج. 42، ع. 122، ج. 1، ص ص. 179-197.
https://search.emarefa.net/detail/BIM-1091430
Modern Language Association (MLA)
العزاوي، مها عارف بريسم وملغوث، كنعان عدنان. القرار الاستراتيجي و تأثيره في المزيج الترويجي : بحث استطلاعي في شركة الربيع العامة وزارة الصناعة العراقية. مجلة الإدارة و الاقتصاد مج. 42، ع. 122، ج. 1 (2019)، ص ص. 179-197.
https://search.emarefa.net/detail/BIM-1091430
American Medical Association (AMA)
العزاوي، مها عارف بريسم وملغوث، كنعان عدنان. القرار الاستراتيجي و تأثيره في المزيج الترويجي : بحث استطلاعي في شركة الربيع العامة وزارة الصناعة العراقية. مجلة الإدارة و الاقتصاد. 2019. مج. 42، ع. 122، ج. 1، ص ص. 179-197.
https://search.emarefa.net/detail/BIM-1091430
Data Type
Journal Articles
Language
Arabic
Notes
-
Record ID
BIM-1091430