انعكاس التشارك المعرفي على الميزة التنافسية : بحث ميداني في شركة زين الأثير للاتصالات

Abstract EN

Today's organizations are often criticized for resisting change and for not adopting aninnovative approach to improving future business performance.

As a result of the sharpchanges in the work environment, organizations are fully aware of the importance ofknowledge sharing and its impact on competitive advantage.

Through current research, aconceptual model has been developed to support and implement an appropriate approachto knowledge sharing to ultimately contribute to competitive advantage.

Hence theproblem of research, which diagnoses the degree of awareness of the research sampleselected from Zain Al Atheer Telecom in Baghdad, reflected the knowledge sharingimpact on the competitive advantage.

To illustrate the relationship between the researchvariables, the research hypothesis, which consists of two main hypotheses, wasformulated.

Persons, a simple linear regression test), was also selected stratified randomsample of directors of senior management and managers of departments, divisions andunits of Rain Knowledge sharing is positively reflected in competitive advantage.

A setof recommendations has also been formulated that will hopefully be used by thestakeholders