تأثير العلاقات العامة في جودة نظم المعلومات الإدارية : دراسة تطبيقية لعينة من فنادق الدرجة الممتازة

Abstract EN

The study dealt with public relations as an independent variable with its sub-dimensions (means, skills, qualifications, and jobs) and the quality of management information systems as a dependentvariable with its sub-dimensions represented by information quality standards which included(accuracy, utility, effectiveness, efficiency, and prediction).

The variables studied by tourism and hotelorganizations, and the problem does not stop at understanding the meaning of the variables (publicrelations and the quality of management information systems), but extends to all dimensions that arerelated to the work of these variables, which will work to improve the performance of the organizationExcellent class hotels in Baghdad have been chosen as a field of research.

The total community isrepresented by department managers, public officials, employees working in the public relations andmanagement information systems departments, as well as 65 employees in the front offices.

Theimportance of the study is not derived from its framework.

The study seeks to achieve a set ofobjectives, including a relationship statement, to the practical aspects of providing a practicalcontribution to tourism organizations on how to create public relations in a manner that enhances andsupports the quality of management information systems.

Influence between public relations and thequality of management information systems.

To achieve this, the study relied on the existing researchmethodology and post - analysis.

The researcher used the questionnaire and interviews as well as