تأثير المقدرات الجوهرية على الأداء التنظيمي : دراسة تطبيقية في شركة اسيا سيل للاتصالات في بابل و الديوانية

Abstract EN

This research discuss the fundamental capabilities and the importance of their impact on business organizations and organizational performance.

The study of this topic is considered a vital issue in the Iraqi private sector in general and Asia Telecom for communications in particular.

Where the researcher designed a questionnaire form consisting of (27) paragraphs for each axis of the research, where the research was applied to a random sample of (25) people of the administrators and accountants in Asia-Cell Telecom in Babylon and Diwaniyah was the problem of the study is increasing competition in the years The results were analyzed using statistical spss using a number of statistical indicators namely, arithmetic mean, standard deviation and relative importance.

The regression analysis and the t (t) test were used for The researcher presented a recommendation to the company concerned about the need to pay attention to its resources, especially its human resources with expertise, skills and core competencies as a tool.

A strategy to support their organizational performance and develop their knowledge and skills so that they can engage in a competitive war.