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The Impact of Cocreation on the Student Satisfaction: Analysis through Structural Equation Modeling
Joint Authors
Pantoja Díaz, Odette
Ribes-Giner, Gabriela
Perello-Marin, María Rosario
Source
Issue
Vol. 2016, Issue 2016 (31 Dec. 2016), pp.1-10, 10 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2016-12-08
Country of Publication
Egypt
No. of Pages
10
Main Subjects
Abstract EN
The objective of this study is to apply the cocreation initiative as a marketing tool in the context of university undergraduate programs.
Considering that cocreation is a practice that involves stakeholders in different phases of product production or service, this research analyzes the interactions between some of the factors during the cocreation process as students collaborate with the university.
These factors are participation, communication, cocreation, and satisfaction, and this study focuses on how they fuse together at the moment of cocreation.
After a literature review, which supplied the basis for creating a model, we used exploratory and confirmatory factor analysis and structural equation modeling to validate the hypothesized relations between the variables; finally, the proposed cocreation model was verified.
The results could empower academic institutions to develop managerial strategies in order to increase students’ collaboration and satisfaction.
American Psychological Association (APA)
Pantoja Díaz, Odette& Ribes-Giner, Gabriela& Perello-Marin, María Rosario. 2016. The Impact of Cocreation on the Student Satisfaction: Analysis through Structural Equation Modeling. Abstract and Applied Analysis،Vol. 2016, no. 2016, pp.1-10.
https://search.emarefa.net/detail/BIM-1094742
Modern Language Association (MLA)
Pantoja Díaz, Odette…[et al.]. The Impact of Cocreation on the Student Satisfaction: Analysis through Structural Equation Modeling. Abstract and Applied Analysis No. 2016 (2016), pp.1-10.
https://search.emarefa.net/detail/BIM-1094742
American Medical Association (AMA)
Pantoja Díaz, Odette& Ribes-Giner, Gabriela& Perello-Marin, María Rosario. The Impact of Cocreation on the Student Satisfaction: Analysis through Structural Equation Modeling. Abstract and Applied Analysis. 2016. Vol. 2016, no. 2016, pp.1-10.
https://search.emarefa.net/detail/BIM-1094742
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1094742