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Game Models on Optimal Strategies in a Tourism Dual-Channel Supply Chain
Joint Authors
Yang, Lei
Ji, Jingna
Chen, Kebing
Source
Discrete Dynamics in Nature and Society
Issue
Vol. 2016, Issue 2016 (31 Dec. 2016), pp.1-15, 15 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2016-05-22
Country of Publication
Egypt
No. of Pages
15
Main Subjects
Abstract EN
This paper explores a two-echelon tourism supply chain consisting of a hotel and an online travel agency.
The upside hotel rooms can be sold through the downside hotel alliance and online travel agency.
The hotel alliance, selling rooms at a lower price, is a direct sale platform with a negligible entry fee.
Notwithstanding, the online travel agency sells the room at a higher price with related personalized service.
Customers will be refunded partially in case of their cancellation or no-show.
An integrated model and two decentralized models based on Bertrand and Stackelberg games are developed, respectively.
The results show that when the wholesale price is lower than a certain value, both the hotel and the online travel agency can gain more profit from the Stackelberg game than that from the Bertrand game.
In the case that the hotel allows overbooking, the optimal overbooking quantity is obtained.
If the overbooking proportion is too high, overbooking is profitable for the hotel only when the overbooking cost is lower than a certain value.
At the end of the study, some experiments are conducted to analyze the sensitivity of the optimal prices and profits in the light of certain parameters.
American Psychological Association (APA)
Yang, Lei& Ji, Jingna& Chen, Kebing. 2016. Game Models on Optimal Strategies in a Tourism Dual-Channel Supply Chain. Discrete Dynamics in Nature and Society،Vol. 2016, no. 2016, pp.1-15.
https://search.emarefa.net/detail/BIM-1103501
Modern Language Association (MLA)
Yang, Lei…[et al.]. Game Models on Optimal Strategies in a Tourism Dual-Channel Supply Chain. Discrete Dynamics in Nature and Society No. 2016 (2016), pp.1-15.
https://search.emarefa.net/detail/BIM-1103501
American Medical Association (AMA)
Yang, Lei& Ji, Jingna& Chen, Kebing. Game Models on Optimal Strategies in a Tourism Dual-Channel Supply Chain. Discrete Dynamics in Nature and Society. 2016. Vol. 2016, no. 2016, pp.1-15.
https://search.emarefa.net/detail/BIM-1103501
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1103501