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Exploring Determinants of Attraction and Helpfulness of Online Product Review: A Consumer Behaviour Perspective
Joint Authors
Chen, Xu
Sheng, Jie
Wang, Xiaojun
Deng, Jiangshan
Source
Discrete Dynamics in Nature and Society
Issue
Vol. 2016, Issue 2016 (31 Dec. 2016), pp.1-19, 19 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2016-11-28
Country of Publication
Egypt
No. of Pages
19
Main Subjects
Abstract EN
To assist filtering and sorting massive review messages, this paper attempts to examine the determinants of review attraction and helpfulness.
Our analysis divides consumers’ reading process into “notice stage” and “comprehend stage” and considers the impact of “explicit information” and “implicit information” of review attraction and review helpfulness.
633 online product reviews were collected from Amazon China.
A mixed-method approach is employed to test the conceptual model proposed for examining the influencing factors of review attraction and helpfulness.
The empirical results show that reviews with negative extremity, more words, and higher reviewer rank easily gain more attraction and reviews with negative extremity, higher reviewer rank, mixed subjective property, and mixed sentiment seem to be more helpful.
The research findings provide some important insights, which will help online businesses to encourage consumers to write good quality reviews and take more active actions to maximise the value of online reviews.
American Psychological Association (APA)
Chen, Xu& Sheng, Jie& Wang, Xiaojun& Deng, Jiangshan. 2016. Exploring Determinants of Attraction and Helpfulness of Online Product Review: A Consumer Behaviour Perspective. Discrete Dynamics in Nature and Society،Vol. 2016, no. 2016, pp.1-19.
https://search.emarefa.net/detail/BIM-1103636
Modern Language Association (MLA)
Chen, Xu…[et al.]. Exploring Determinants of Attraction and Helpfulness of Online Product Review: A Consumer Behaviour Perspective. Discrete Dynamics in Nature and Society No. 2016 (2016), pp.1-19.
https://search.emarefa.net/detail/BIM-1103636
American Medical Association (AMA)
Chen, Xu& Sheng, Jie& Wang, Xiaojun& Deng, Jiangshan. Exploring Determinants of Attraction and Helpfulness of Online Product Review: A Consumer Behaviour Perspective. Discrete Dynamics in Nature and Society. 2016. Vol. 2016, no. 2016, pp.1-19.
https://search.emarefa.net/detail/BIM-1103636
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1103636