Prophet Muhammad (S. A. W.)‎ as the ideal PR Practitioner : a nonverbal communication perspective

Abstract EN

The main objective of this paper is to explore and explain the role of Prophet Muhammad (s.a.w.) as the ideal public relation (PR) practitioner who built the image of Islam through his nonverbal communication.

The paper tries to categorize nonverbal communication aspects which were used by the Prophet in his mission, the uses of nonverbal communication in his private life, and to what extent the Prophet's use of nonverbal communication enhanced his role as an ideal public relations practitioner.

Based on the exploratory methods on the written biography and intellectual heritage, the paper concluded that Prophet Muhammad (s.a.w..) is the ideal model for anyone who seeks to communicate effectively with others to obtain a high standard of positive feedback.

Some aspects of the Prophet’s nonverbal behavior gave us clear evidence that he was the ideal PR practitioner who strived to build the great image of Islam.

This is the image that attracted billions of people to join Islam.