An Architecture for Anonymous Mobile Coupons in a Large Network
Joint Authors
Source
Journal of Computer Networks and Communications
Issue
Vol. 2016, Issue 2016 (31 Dec. 2016), pp.1-10, 10 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2016-12-18
Country of Publication
Egypt
No. of Pages
10
Main Subjects
Information Technology and Computer Science
Abstract EN
A mobile coupon (m-coupon) can be presented with a smartphone for obtaining a financial discount when purchasing a product or a service.
M-coupons are a powerful marketing tool that has enjoyed a huge growth and diffusion, involving tens of millions of people each year.
We propose an architecture which may enable significant improvements over current m-coupon technology, in terms of acceptance of potential customers and of marketing actions that become feasible: the customer does not need to install any dedicated app; an m-coupon is not bound to any specific device or customer; an m-coupon may be redeemed at any store in a set of potentially many thousands of stores, without any prior arrangement between customer and store.
We are not aware of any proposal with these properties.
American Psychological Association (APA)
Bartoli, Alberto& Medvet, Eric. 2016. An Architecture for Anonymous Mobile Coupons in a Large Network. Journal of Computer Networks and Communications،Vol. 2016, no. 2016, pp.1-10.
https://search.emarefa.net/detail/BIM-1107836
Modern Language Association (MLA)
Bartoli, Alberto& Medvet, Eric. An Architecture for Anonymous Mobile Coupons in a Large Network. Journal of Computer Networks and Communications No. 2016 (2016), pp.1-10.
https://search.emarefa.net/detail/BIM-1107836
American Medical Association (AMA)
Bartoli, Alberto& Medvet, Eric. An Architecture for Anonymous Mobile Coupons in a Large Network. Journal of Computer Networks and Communications. 2016. Vol. 2016, no. 2016, pp.1-10.
https://search.emarefa.net/detail/BIM-1107836
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1107836