المواجهة الصحفية بين مصر و إيران : دراسة تحليلية لقضيتي الصدام الثقافي و العلاقات الثنائية (1981-2011م)‎

Abstract EN

Media discourse played a complementary role to the official positions of both Iran and Egypt; whatever Cairo or Tehran was unwilling to announce publicly, or to make formally, the media dealt with it.

Then, between 1981 and 2011, the newspapers of the two countries led a media clash that embodied all the issues of disagreement and difference in their strategic perceptions.

The Arab and regional environment was a favorable circumstance for Iranian media to launch anti-Egyptian campaigns to undermine its Arab and Islamic reputation.

On the other hand, the Egyptian media launched counter-campaigns, not only defending Egypt's stances and frustrating the Iranian campaigns, but also devoted his effort to exposing the falsehood of its extremist propaganda and anti-Arab intentions.

In this context, the mutual campaigns between Egypt and Iran were keen on highlighting the objectivity and the credibility of the self-positions, and taking them as a starting point for dismantling the positions of the other side and undermining them, as well as adopting treatments that focused on depicting the internal situation in the other country in a bleak picture at the political, economic and social levels, drawing a disgraceful mental image of the system of government in it, and questioning the integrity of its intentions
The Iranian newspapers, through headlines, have sought to build a mental image of the Egyptian society full of factors of political division and internal clash - a "clash between the people and their regime" - on whose front is the "Mubarak regime" crouching over the country in the form of "the arrogant"; and what this image generates of the meanings of injustice and repression.

On the other side, the "weak" fundamentalist groups stand on the other side, with all the meanings of "oppression" and "struggle".

At the same time, the Egyptian newspapers addressed the issue of Iran's support to extremist fundamentalist groups, which have pursued violence and terrorism in Egypt and the Arab region, throughout the study phase, based on its certainty that Iran's support to these groups was part of an extremist sectarian cultural project, which gave him a provocative title: Exporting the Revolution, to the extent that they realize that part of the responsibility to establish convictions against this cultural project lies with the public opinion, it is their responsibility, which they have clearly and continuously ensured
The Egyptian and Iranian newspapers also dealt with the development of bilateral relations of the two countries, out of the positioning of each of regarding their contentious issues, on top of which was peace in the Middle East.

Therefore, this treatment came out in the form of severe media engagement that affected the political reputation of the other and its regional role.

This treatment was characterized by intensity at times and deliberation at other times, in a manner that reflected the success or failure of the attempts to converge or bring them closer.