العلاقة بين المعرفة التسويقية و تكنولوجيا المعلومات و أثرها في تطوير الهيكل الإداري للشركة : دراسة تحليلية في عينة من الشركات الصناعية العراقية المدرجة في سوق العراق للأوراق المالية

Abstract EN

The research aims to identify the relationship between marketing knowledge and technological information systems and their impact on the development of the administrative structure of the company using modern information, to provide the company administrative with marketing decisions related to the products.

To achieve this goal the study has been applied to a sample of workers in Iraqi industrial companies listed in the Iraqi market for stocks exchange.

A questionnaire which consists of three axes is analyzed using statistical means according to the (Spss) program to reach the goal of research and test.

The most important findings of the research are that marketing knowledge and information technology are currently considered as important elements for the success of companies in achieving their strategic goals, by providing the information needed to take decisions in a timely manner and at the appropriate speed.

It is also found that most Iraqi industrial companies suffer from not continuing with recent developments in the outside world regarding the use of modern marketing systems in the promotion of products.

The most important recommendation of the research is the need for the Iraqi industrial companies to activate the information technology marketing to keep up with the rapid administrative developments and achieve its strategic objectives as well as the use of modern information systems in the management of current and future plans for the development of industrial in a way that achieves future profits.