Design and Evaluation of Smart Mobile Services for Cross-Channel Shopping
Joint Authors
Liao, Guangji
Zhou, Jia
Huang, Jincheng
Mo, Fan
Wang, Huilin
Yi, Shuping
Source
Issue
Vol. 2016, Issue 2016 (31 Dec. 2016), pp.1-12, 12 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2016-07-13
Country of Publication
Egypt
No. of Pages
12
Main Subjects
Telecommunications Engineering
Abstract EN
This study explores the potential of smart mobile services to enhance online and offline shopping.
Three prototypes were designed and implemented on smart phones and smart watches.
Thirty young adults participated in the experiment to evaluate these prototypes.
The results indicate that satisfaction with smart services is influenced by characteristics such as innovativeness, current shopping behavior, and design of prototypes.
Positive feedback was generally given towards smart mobile services, but there were mixed attitudes towards key features.
First, participants with a utilitarian motivation liked the indoor navigation feature, but those with a hedonic motivation enjoyed exploration.
Second, in the area of big data, participants wanted more control over recommendations and more protection of privacy.
Third, participants wanted to make mobile payments but were concerned about security.
Finally, developers of new technology for smart mobile services should consider practicability.
American Psychological Association (APA)
Liao, Guangji& Zhou, Jia& Huang, Jincheng& Mo, Fan& Wang, Huilin& Yi, Shuping. 2016. Design and Evaluation of Smart Mobile Services for Cross-Channel Shopping. Mobile Information Systems،Vol. 2016, no. 2016, pp.1-12.
https://search.emarefa.net/detail/BIM-1111432
Modern Language Association (MLA)
Liao, Guangji…[et al.]. Design and Evaluation of Smart Mobile Services for Cross-Channel Shopping. Mobile Information Systems No. 2016 (2016), pp.1-12.
https://search.emarefa.net/detail/BIM-1111432
American Medical Association (AMA)
Liao, Guangji& Zhou, Jia& Huang, Jincheng& Mo, Fan& Wang, Huilin& Yi, Shuping. Design and Evaluation of Smart Mobile Services for Cross-Channel Shopping. Mobile Information Systems. 2016. Vol. 2016, no. 2016, pp.1-12.
https://search.emarefa.net/detail/BIM-1111432
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1111432