Study on Complex Advertising and Price Competition Dual-Channel Supply Chain Models Considering the Overconfidence Manufacturer
Joint Authors
Ma, Junhai
Bao, Binshuo
Li, Qiuxiang
Source
Mathematical Problems in Engineering
Issue
Vol. 2016, Issue 2016 (31 Dec. 2016), pp.1-18, 18 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2016-09-22
Country of Publication
Egypt
No. of Pages
18
Main Subjects
Abstract EN
In order to explore how the manufacturers make decisions when two manufacturers compete for local advertising investment, we examine two noncooperative models (Stackelberg and Nash game) and propose a cost sharing contract to investigate channel competition of dual-channel supply chain.
The dominant power between manufacturer and retailer and the effect of channel competition strategy on price are mainly discussed.
In addition, dynamic system concepts are integrated into Stackelberg game model based on bounded rational mechanism.
We analyze the local stability and find that the stability level of the dual-channel supply chains depends crucially on the price adjustment speed, the level of demand uncertainty, and the risk preference.
The outcome shows that, under the master-slave game model, the profits of manufacturers are greater than that under decentralized decision-making mode, and the profits of retailers under master-slave game model are less than that under decentralized decision-making mode.
The profits of manufacturers and retailers in the stable region are greater than that in unstable region.
Finally, the delay feedback control method is utilized and effectively controls the chaotic behavior of dual-channel supply chain model.
The results have theoretical and practical significance for the game models in terms of advertising and price competition.
American Psychological Association (APA)
Ma, Junhai& Li, Qiuxiang& Bao, Binshuo. 2016. Study on Complex Advertising and Price Competition Dual-Channel Supply Chain Models Considering the Overconfidence Manufacturer. Mathematical Problems in Engineering،Vol. 2016, no. 2016, pp.1-18.
https://search.emarefa.net/detail/BIM-1111830
Modern Language Association (MLA)
Ma, Junhai…[et al.]. Study on Complex Advertising and Price Competition Dual-Channel Supply Chain Models Considering the Overconfidence Manufacturer. Mathematical Problems in Engineering No. 2016 (2016), pp.1-18.
https://search.emarefa.net/detail/BIM-1111830
American Medical Association (AMA)
Ma, Junhai& Li, Qiuxiang& Bao, Binshuo. Study on Complex Advertising and Price Competition Dual-Channel Supply Chain Models Considering the Overconfidence Manufacturer. Mathematical Problems in Engineering. 2016. Vol. 2016, no. 2016, pp.1-18.
https://search.emarefa.net/detail/BIM-1111830
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1111830