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Optimal Choices for the E-Tailer with Inventory Rationing, Hybrid Channel Strategies, and Service Level Constraint under Multiperiod Environments
Joint Authors
Cheng, Yuepeng
Li, Bo
Jiang, Yushan
Source
Mathematical Problems in Engineering
Issue
Vol. 2016, Issue 2016 (31 Dec. 2016), pp.1-12, 12 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2016-01-19
Country of Publication
Egypt
No. of Pages
12
Main Subjects
Abstract EN
This paper investigates optimal choices for the e-tailer with inventory rationing, hybrid channel strategies, and service level constraint under multiperiod environment.
Based on different operational conditions, five mathematical models are proposed for the e-tailer who faces two types of fuzzy demand and a framework is designed to illustrate the e-tailer’s operation in different models.
This paper presents the advantages of inventory rationing and hybrid channel strategies and analyzes the influences of channel differences variability on optimal choices for the e-tailer, where the channel differences include margin difference of priority and margin difference of channel.
Through computer simulation, the optimal choices for the e-tailer under different multiperiod environments are obtained, and the influences of margin difference of priority and margin difference of channel on the e-tailer’s optimal choices are also examined.
Experiment results show that the pure-play drop shipping model and the hybrid channel with inventory rationing model are the optimal choices for the e-tailer; these findings have valuable guiding significance for the e-tailer to make optimal tactical decisions under multiperiod environment.
American Psychological Association (APA)
Cheng, Yuepeng& Li, Bo& Jiang, Yushan. 2016. Optimal Choices for the E-Tailer with Inventory Rationing, Hybrid Channel Strategies, and Service Level Constraint under Multiperiod Environments. Mathematical Problems in Engineering،Vol. 2016, no. 2016, pp.1-12.
https://search.emarefa.net/detail/BIM-1112211
Modern Language Association (MLA)
Cheng, Yuepeng…[et al.]. Optimal Choices for the E-Tailer with Inventory Rationing, Hybrid Channel Strategies, and Service Level Constraint under Multiperiod Environments. Mathematical Problems in Engineering No. 2016 (2016), pp.1-12.
https://search.emarefa.net/detail/BIM-1112211
American Medical Association (AMA)
Cheng, Yuepeng& Li, Bo& Jiang, Yushan. Optimal Choices for the E-Tailer with Inventory Rationing, Hybrid Channel Strategies, and Service Level Constraint under Multiperiod Environments. Mathematical Problems in Engineering. 2016. Vol. 2016, no. 2016, pp.1-12.
https://search.emarefa.net/detail/BIM-1112211
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1112211