تحسين الاستراتيجية التسويقية و الإنتاجية لشركات المياه و الصرف الصحي في مصر في ظل المسؤولية الاجتماعية : دراسة مقارنة

Abstract EN

This study drives at measuring impact of improving strategies of water and sanitary drainage companies in Egypt in term of the social responsibility, to be applied on workers in these companies after identifying the importance and mechanisms of implementing such strategies.

In addition, a field study is recruited for identifying the appropriateness range, potentials, and requirements of implementation on the suggestedwater and sanitary drainage companies in Egypt for this study.

For achieving the study objectives, a questionnaire form is designed collected through the interview approach, and has included a set of phrases that measures the sample's attitudes towards study variables.

The researchers have counted in this study on the mixing between the inductive method and the deductive method through following the theoretical study and the field study.

The researchers have also analyzed data using Kruskal-Wallis Parameter Analysis for analyzing each question in the investigation list and for testing the study hypotheses.

The study sample consists of (420) items which is the number of correct forms have be resumed.

The researchers come to several results and recommendations that can be applied to the examined institution (water and sanitary drainage companies in Egypt).

The study Recommendations come as follows: The necessity to consider the strategic improvement approaches in the different administrations of the water and sanitary drainage companies.

Benefitting from thoughts an points of views of the employees in the companies to set plans that will assist improving the strategy.

Reconsidering the water and sanitary drainage companies' message an vision to cope with recent quick advancements in modern approaches and methods of planning and improvement.