فاعلية تضمين فقرة عن المخاطر البيئية ببرامج قناة القاهرة على تنمية المسئولية البيئية لدى الشباب

Abstract EN

This study aims to develop the environmental responsibility among young people through the inclusion of a report on environmental risks in the programs of Cairo Channel (Channel 3) on Egyptian television.

To achieve this, the researcher has used semi-experimental method, prepared a list of environmental risks, The study has also prepared and filmed of some reports on environmental risks, applying as well, the scale of environmental responsibility before and after viewing the sample of the study, which amounted to (35) young men and women for environmental risk reports (pictured).

The researcher concludes that there are deficiencies in the treatment of environmental risks in the programs (sample analysis).

The study also proves effectiveness of the included reports concerning discussion of environmental risks on development of environmental responsibility of youth; as there are statistically significant differences between pre/post application of the scale as a whole at (0.05) significance level, in favor of the post application with an average of (53.31) for the pre-measurement and (106.83) for the post-application dimension and the value of ETA 2 (0.993).

Based on the above results, the study recommends the following:

The researcher recommends including reports of environmental risks produced in the programs of the Cairo Channel and to produce more of these reports that address environmental risks.

Achieving the integration of all media programs in the Egyptian television to develop environmental responsibility among youth in particular and the audience in general.

TV channels should pay more attention to environmental risks and diversity in the use of different templates in their presentation.