سلطة الجمال اللغوي و بنيتها في الإعلان التجاري الفايسبوكي : دراسة في نماذج تطبيقية

Abstract EN

In this research context, you will strive to talk about the power of linguistic beauty in the Facebook publicity speech, and we will also raise an important issue related to the social attitudes of this advertising speech and the ability of this speech to dominate their necks, and accordingly, the promoter of the advertising dispatch will always search for tools that disrupt the recipient's cash machine By stimulating emotions, The main problem raised by this intervention is how can the publicity speech in its aesthetic form possess the authority of language through the discourse's implications? The second issue that we raise also relates to the social attitudes of this propaganda discourse and the ability of this speech to dominate people's necks and rob their throats and invite them to accept services and buy products that they do not accept, and even to invite them to change their behavior and attitudes towards some products and services.