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The utilization of webpage in conveying public relations communication amongst Islamic higher learning institutions
Joint Authors
Abd al-Majid, Azizah
Shams al-Din, Sabihah
Ariffin, Muhammad Yahya Muhammad
Source
Al-‘Abqari : Journal of Islamic Social Sciences and Humanities
Issue
Vol. 11, Issue 2017 (31 Oct. 2017), pp.31-50, 20 p.
Publisher
Islamic Science University of Malaysia Faculty of Leadership and Management
Publication Date
2017-10-31
Country of Publication
Malaysia
No. of Pages
20
Main Subjects
Abstract EN
Whether targeting the public or the media especially journalist or editors, websites exist to ensure the information is available for people to access based on few criteria.
This paper intends to explore the utilization of webpage in conveying Public Relation (PR) communication between Islamic higher learning institutions.
Qualitative content analysis method was used to compare the differences in PR perspective between Universiti Sains Islam Malaysia (USIM), Univeristi Islam Antarabangsa Malaysia (UIAM) and Kolej Universiti Islam Antarabangsa Selangor (KUIS) websites.
The findings of this study indicated that the webpages analyzed were relatively interactive in nature and that they are focusing on the important PR elements and strategies.
In conclusion, more often than not, the three websites analyzed consider the PR aspects of the design and taking into account the nature of the web community who wants fast and usable information that can educate rather than told.
American Psychological Association (APA)
Abd al-Majid, Azizah& Shams al-Din, Sabihah& Ariffin, Muhammad Yahya Muhammad. 2017. The utilization of webpage in conveying public relations communication amongst Islamic higher learning institutions. Al-‘Abqari : Journal of Islamic Social Sciences and Humanities،Vol. 11, no. 2017, pp.31-50.
https://search.emarefa.net/detail/BIM-1119890
Modern Language Association (MLA)
Abd al-Majid, Azizah…[et al.]. The utilization of webpage in conveying public relations communication amongst Islamic higher learning institutions. Al-‘Abqari : Journal of Islamic Social Sciences and Humanities Vol. 11 (Oct. 2017), pp.31-50.
https://search.emarefa.net/detail/BIM-1119890
American Medical Association (AMA)
Abd al-Majid, Azizah& Shams al-Din, Sabihah& Ariffin, Muhammad Yahya Muhammad. The utilization of webpage in conveying public relations communication amongst Islamic higher learning institutions. Al-‘Abqari : Journal of Islamic Social Sciences and Humanities. 2017. Vol. 11, no. 2017, pp.31-50.
https://search.emarefa.net/detail/BIM-1119890
Data Type
Journal Articles
Language
English
Notes
Record ID
BIM-1119890