An Integrated Fuzzy Best-Worst-TOPSIS Method for Evaluation of Hotel Website and Digital Solutions Provider Firms
Joint Authors
Samanlioglu, Funda
Burnaz, Ayşe Nur
Diş, Berke
Tabaş, Mehmet Doğukan
Adıgüzel, Mehmet
Source
Issue
Vol. 2020, Issue 2020 (31 Dec. 2020), pp.1-10, 10 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2020-11-03
Country of Publication
Egypt
No. of Pages
10
Main Subjects
Abstract EN
In todayʼs world where technology is rapidly evolving, hotels need to be the best in all conditions to be one step ahead of other competitors.
Digital marketing and hotel website solutions play a lead role in this competition.
Therefore, hotel websites need to be innovative, user-friendly, and descriptive.
The main purpose of the study is to evaluate and rank potential hotel websites and digital solutions provider firms.
Since there are various potentially competing quantitative and qualitative criteria to take into consideration in the decision-making process, a multicriteria decision-making (MCDM) method is needed.
As the MCDM method, fuzzy best-worst method (FBWM) is integrated with the Fuzzy Technique for Order Preference by Similarity to Ideal Solution (F-TOPSIS).
In this integration, FBWM is applied to determine fuzzy evaluation criteria weights and then F-TOPSIS is implemented to rank alternatives utilizing the obtained fuzzy weights.
A case study is presented, where 4 alternative hotel websites and digital solutions provider firms for Paloma Hotels in Turkey are evaluated based on 9 criteria by 3 hotel managers.
American Psychological Association (APA)
Samanlioglu, Funda& Burnaz, Ayşe Nur& Diş, Berke& Tabaş, Mehmet Doğukan& Adıgüzel, Mehmet. 2020. An Integrated Fuzzy Best-Worst-TOPSIS Method for Evaluation of Hotel Website and Digital Solutions Provider Firms. Advances in Fuzzy Systems،Vol. 2020, no. 2020, pp.1-10.
https://search.emarefa.net/detail/BIM-1126404
Modern Language Association (MLA)
Samanlioglu, Funda…[et al.]. An Integrated Fuzzy Best-Worst-TOPSIS Method for Evaluation of Hotel Website and Digital Solutions Provider Firms. Advances in Fuzzy Systems No. 2020 (2020), pp.1-10.
https://search.emarefa.net/detail/BIM-1126404
American Medical Association (AMA)
Samanlioglu, Funda& Burnaz, Ayşe Nur& Diş, Berke& Tabaş, Mehmet Doğukan& Adıgüzel, Mehmet. An Integrated Fuzzy Best-Worst-TOPSIS Method for Evaluation of Hotel Website and Digital Solutions Provider Firms. Advances in Fuzzy Systems. 2020. Vol. 2020, no. 2020, pp.1-10.
https://search.emarefa.net/detail/BIM-1126404
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1126404