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Neurophysiological Profile of Antismoking Campaigns
Joint Authors
Babiloni, Fabio
Aricò, Pietro
Cartocci, Giulia
Rossi, Dario
Modica, Enrica
Mancini, Marco
Inguscio, Bianca M.S.
Perrotta, Davide
Di Feo, Paolo
Source
Computational Intelligence and Neuroscience
Issue
Vol. 2018, Issue 2018 (31 Dec. 2018), pp.1-11, 11 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2018-09-19
Country of Publication
Egypt
No. of Pages
11
Main Subjects
Abstract EN
Over the past few decades, antismoking public service announcements (PSAs) have been used by governments to promote healthy behaviours in citizens, for instance, against drinking before the drive and against smoke.
Effectiveness of such PSAs has been suggested especially for young persons.
By now, PSAs efficacy is still mainly assessed through traditional methods (questionnaires and metrics) and could be performed only after the PSAs broadcasting, leading to waste of economic resources and time in the case of Ineffective PSAs.
One possible countermeasure to such ineffective use of PSAs could be promoted by the evaluation of the cerebral reaction to the PSA of particular segments of population (e.g., old, young, and heavy smokers).
In addition, it is crucial to gather such cerebral activity in front of PSAs that have been assessed to be effective against smoke (Effective PSAs), comparing results to the cerebral reactions to PSAs that have been certified to be not effective (Ineffective PSAs).
The eventual differences between the cerebral responses toward the two PSA groups will provide crucial information about the possible outcome of new PSAs before to its broadcasting.
This study focused on adult population, by investigating the cerebral reaction to the vision of different PSA images, which have already been shown to be Effective and Ineffective for the promotion of an antismoking behaviour.
Results showed how variables as gender and smoking habits can influence the perception of PSA images, and how different communication styles of the antismoking campaigns could facilitate the comprehension of PSA’s message and then enhance the related impact.
American Psychological Association (APA)
Modica, Enrica& Rossi, Dario& Cartocci, Giulia& Perrotta, Davide& Di Feo, Paolo& Mancini, Marco…[et al.]. 2018. Neurophysiological Profile of Antismoking Campaigns. Computational Intelligence and Neuroscience،Vol. 2018, no. 2018, pp.1-11.
https://search.emarefa.net/detail/BIM-1130860
Modern Language Association (MLA)
Modica, Enrica…[et al.]. Neurophysiological Profile of Antismoking Campaigns. Computational Intelligence and Neuroscience No. 2018 (2018), pp.1-11.
https://search.emarefa.net/detail/BIM-1130860
American Medical Association (AMA)
Modica, Enrica& Rossi, Dario& Cartocci, Giulia& Perrotta, Davide& Di Feo, Paolo& Mancini, Marco…[et al.]. Neurophysiological Profile of Antismoking Campaigns. Computational Intelligence and Neuroscience. 2018. Vol. 2018, no. 2018, pp.1-11.
https://search.emarefa.net/detail/BIM-1130860
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1130860