Organic Food Labeling and Advertising: A Tripartite Game Model between One Supplier and Two Heterogeneous Manufacturers
Joint Authors
Wang, Jun
Yao, Song
Lu, Xinman
Li, Yu
Source
Issue
Vol. 2019, Issue 2019 (31 Dec. 2019), pp.1-14, 14 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2019-11-05
Country of Publication
Egypt
No. of Pages
14
Main Subjects
Abstract EN
The development of the organic food industry is of great significance to the environment and society as consumers increasingly prefer green and healthy food.
However, certain production and investment problems must be solved.
A tripartite game model is established in this study to investigate the labeling and advertising investment decisions in an organic food supply chain composed of one supplier and two heterogeneous manufacturers by the biform game approach.
In addition, a subsidy mechanism is introduced to alleviate underinvestment.
The results show that, first, the supplier will label if labeling cost is relatively low without considering advertising investment.
Second, the supplier will not label if advertising investment is considered because of the “diffusion of responsibility” mentality, and both manufacturers will invest in advertising as a result of equilibrium in dominant strategies.
Third, the advertising subsidy mechanism can achieve Pareto improvement and coordinate the supply chain.
Finally, manufacturer heterogeneity will lead to differentiated subsidy strategies that the supplier can claim to give additional subsidies to the weak manufacturer, thereby weakening the “diffusion of responsibility” mentality.
American Psychological Association (APA)
Wang, Jun& Yao, Song& Lu, Xinman& Li, Yu. 2019. Organic Food Labeling and Advertising: A Tripartite Game Model between One Supplier and Two Heterogeneous Manufacturers. Complexity،Vol. 2019, no. 2019, pp.1-14.
https://search.emarefa.net/detail/BIM-1131328
Modern Language Association (MLA)
Wang, Jun…[et al.]. Organic Food Labeling and Advertising: A Tripartite Game Model between One Supplier and Two Heterogeneous Manufacturers. Complexity No. 2019 (2019), pp.1-14.
https://search.emarefa.net/detail/BIM-1131328
American Medical Association (AMA)
Wang, Jun& Yao, Song& Lu, Xinman& Li, Yu. Organic Food Labeling and Advertising: A Tripartite Game Model between One Supplier and Two Heterogeneous Manufacturers. Complexity. 2019. Vol. 2019, no. 2019, pp.1-14.
https://search.emarefa.net/detail/BIM-1131328
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1131328