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What the industry players and audiences want ? : trends and challenges of the Malay film industry
Joint Authors
Rahman, Suria Hani A.
Hisham, Hizral Tazzif
Source
Al-‘Abqari : Journal of Islamic Social Sciences and Humanities
Issue
Vol. 15, Issue 2018 (31 Oct. 2018), pp.23-33, 11 p.
Publisher
Islamic Science University of Malaysia Faculty of Leadership and Management
Publication Date
2018-10-31
Country of Publication
Malaysia
No. of Pages
11
Main Subjects
Abstract EN
Malaysia film industry has a long history.
From the first film, Laila Majnun (1933) to the contemporary film, more Malay films have been produced.
However, the Malay film industry today is challenged by the influx of Hollywood films dominating the local film market.
To understand the challenges of the local film industry, this article depicts a reflection from the industry player and audience about creating a comprehensive ecosystem to develop a model of viable and vibrant film industry.
Using an in-depth interview method, this article wants to gauge how deep the Western value seeping in local society and changes the value system of indigenous culture which is based on Islamic teachings.
The results showed that despite the hybridity between local and Western values, the audience wishes to watch the local culture featured in local films.
Although the film industry is challenged with the influx of foreign films, government policies helped the development of the Malay film industry.
American Psychological Association (APA)
Hisham, Hizral Tazzif& Rahman, Suria Hani A.. 2018. What the industry players and audiences want ? : trends and challenges of the Malay film industry. Al-‘Abqari : Journal of Islamic Social Sciences and Humanities،Vol. 15, no. 2018, pp.23-33.
https://search.emarefa.net/detail/BIM-1132506
Modern Language Association (MLA)
Hisham, Hizral Tazzif& Rahman, Suria Hani A.. What the industry players and audiences want ? : trends and challenges of the Malay film industry. Al-‘Abqari : Journal of Islamic Social Sciences and Humanities Vol. 15 (Oct. 2018), pp.23-33.
https://search.emarefa.net/detail/BIM-1132506
American Medical Association (AMA)
Hisham, Hizral Tazzif& Rahman, Suria Hani A.. What the industry players and audiences want ? : trends and challenges of the Malay film industry. Al-‘Abqari : Journal of Islamic Social Sciences and Humanities. 2018. Vol. 15, no. 2018, pp.23-33.
https://search.emarefa.net/detail/BIM-1132506
Data Type
Journal Articles
Language
English
Notes
Record ID
BIM-1132506