Study of the Bullwhip Effect in a Multistage Supply Chain with Callback Structure considering Two Retailers
Joint Authors
Ma, Junhai
Hou, Shunqi
Zhu, Liqing
Yuan, Ye
Source
Issue
Vol. 2018, Issue 2018 (31 Dec. 2018), pp.1-12, 12 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2018-04-23
Country of Publication
Egypt
No. of Pages
12
Main Subjects
Abstract EN
With the purpose of researching the bullwhip effect when there is a callback center in the supply chain system, this paper establishes a new supply chain model with callback structure, which has a material supplier, a manufacture, and two retailers.
The manufacture and retailers all employ AR(1) demand processes and use order-up-to inventory policy when they make order decisions.
Moving average forecasting method is used to measure the bullwhip effect of each retailer and manufacture.
We investigate the impact of lead-times of retailers and manufacture, forecasting precision, callback index, and marketing share on the bullwhip effect of both retailers and manufacture.
Then we use the method of numerical simulation to indicate the different parameters in this supply chain.
Furthermore, this paper puts forward some suggestions to help the enterprises to control the bullwhip effect in the supply chain with callback structure.
American Psychological Association (APA)
Ma, Junhai& Zhu, Liqing& Yuan, Ye& Hou, Shunqi. 2018. Study of the Bullwhip Effect in a Multistage Supply Chain with Callback Structure considering Two Retailers. Complexity،Vol. 2018, no. 2018, pp.1-12.
https://search.emarefa.net/detail/BIM-1133722
Modern Language Association (MLA)
Ma, Junhai…[et al.]. Study of the Bullwhip Effect in a Multistage Supply Chain with Callback Structure considering Two Retailers. Complexity No. 2018 (2018), pp.1-12.
https://search.emarefa.net/detail/BIM-1133722
American Medical Association (AMA)
Ma, Junhai& Zhu, Liqing& Yuan, Ye& Hou, Shunqi. Study of the Bullwhip Effect in a Multistage Supply Chain with Callback Structure considering Two Retailers. Complexity. 2018. Vol. 2018, no. 2018, pp.1-12.
https://search.emarefa.net/detail/BIM-1133722
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1133722