Relation of Country-of-Origin Effect, Culture, and Type of Product with the Consumer’s Shopping Intention: An Analysis for Small- and Medium-Sized Enterprises
Joint Authors
Berbel-Pineda, Juan Manuel
Palacios-Florencio, Beatriz
Santos-Roldán, Luna
Ramírez Hurtado, José M.
Source
Issue
Vol. 2018, Issue 2018 (31 Dec. 2018), pp.1-12, 12 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2018-11-19
Country of Publication
Egypt
No. of Pages
12
Main Subjects
Abstract EN
To obtain information about foreign markets is a very complex task for small- and medium-sized enterprises.
This work’s aim is to find out how certain variables are related to the consumer’s shopping intention.
It will help these firms to get a better knowledge of this intention.
The work is specifically centred on products related to the gastronomy of a particular place.
Through a sample of 154 tourists who visited this destination, we sought to know these products’ degree of acceptation.
Via structural equation modelling, it has been possible to determine the relevance which the variables of country of origin, gastronomic culture, and type of product have regarding the shopping intention.
The work’s novelty is to contribute a methodology of gathering information in the destination on the likes and behaviour patterns of foreign consumers without the need of costly research in their countries of origin.
American Psychological Association (APA)
Berbel-Pineda, Juan Manuel& Palacios-Florencio, Beatriz& Santos-Roldán, Luna& Ramírez Hurtado, José M.. 2018. Relation of Country-of-Origin Effect, Culture, and Type of Product with the Consumer’s Shopping Intention: An Analysis for Small- and Medium-Sized Enterprises. Complexity،Vol. 2018, no. 2018, pp.1-12.
https://search.emarefa.net/detail/BIM-1136264
Modern Language Association (MLA)
Berbel-Pineda, Juan Manuel…[et al.]. Relation of Country-of-Origin Effect, Culture, and Type of Product with the Consumer’s Shopping Intention: An Analysis for Small- and Medium-Sized Enterprises. Complexity No. 2018 (2018), pp.1-12.
https://search.emarefa.net/detail/BIM-1136264
American Medical Association (AMA)
Berbel-Pineda, Juan Manuel& Palacios-Florencio, Beatriz& Santos-Roldán, Luna& Ramírez Hurtado, José M.. Relation of Country-of-Origin Effect, Culture, and Type of Product with the Consumer’s Shopping Intention: An Analysis for Small- and Medium-Sized Enterprises. Complexity. 2018. Vol. 2018, no. 2018, pp.1-12.
https://search.emarefa.net/detail/BIM-1136264
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1136264