An examination of the impact of perceived value dimensions on emotional loyalty in the Algerian automotive market

Abstract EN

This research aims to study the possible impact of perceived value dimensions on emotional loyalty.

Brand loyalty becomes a strategic imperative to maintain sustainable competitive advantage in the automotive industry.

However, little emphasis has been placed on the concept of emotional loyalty and its determinants.

Based on literature review, hypotheses were formulated.

Multi-dimensional measures from previous research were employed to measure perceived value dimensions and emotional loyalty.

Primary data were collected from 250 respondents who were chosen among the study population at the exit of Toyota dealers in Setif, Constantine, and Chenlghoum laid.

Afterward, data were analyzed through SPSS using reliability and correlation analysis to test postulated hypotheses.

The reliability test indicates that scales used to measure perceived value dimensions and emotional loyalty were reliable.

Findings of correlation analysis show that functional, emotional, and social perceived value have significant positive impact on emotional loyalty in the Algerian automotive market.