Research on the Dynamics Game Model in a Green Supply Chain: Government Subsidy Strategies under the Retailer’s Selling Effort Level
Joint Authors
Zhang, Xiao qing
Yuan, Xigang
Zhang, Dalin
Source
Issue
Vol. 2020, Issue 2020 (31 Dec. 2020), pp.1-15, 15 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2020-06-16
Country of Publication
Egypt
No. of Pages
15
Main Subjects
Abstract EN
Based on dynamic game theory and the principal-agent theory, this paper examined different government subsidy strategies in green supply chain management.
Assuming that the retailer’s level of selling effort involved asymmetric information, this study analyzed the impact of different government subsidy strategies on the wholesale price, the product greenness level, retail price, the level of selling effort, the manufacturer’s profit, and the retailer’s profit.
The results showed that (1) the government’s subsidy strategy can effectively not only improve the product greenness level but also increase the profits of an enterprise in a green supply chain, which helps the retailer to enhance their selling effort; (2) regardless of whether the retailer’s level of selling effort was high or low, as the government’s subsidy coefficient increased, the wholesale price continued to decrease, and the product greenness level and retailer’s selling effort level also increased.
American Psychological Association (APA)
Yuan, Xigang& Zhang, Xiao qing& Zhang, Dalin. 2020. Research on the Dynamics Game Model in a Green Supply Chain: Government Subsidy Strategies under the Retailer’s Selling Effort Level. Complexity،Vol. 2020, no. 2020, pp.1-15.
https://search.emarefa.net/detail/BIM-1141275
Modern Language Association (MLA)
Yuan, Xigang…[et al.]. Research on the Dynamics Game Model in a Green Supply Chain: Government Subsidy Strategies under the Retailer’s Selling Effort Level. Complexity No. 2020 (2020), pp.1-15.
https://search.emarefa.net/detail/BIM-1141275
American Medical Association (AMA)
Yuan, Xigang& Zhang, Xiao qing& Zhang, Dalin. Research on the Dynamics Game Model in a Green Supply Chain: Government Subsidy Strategies under the Retailer’s Selling Effort Level. Complexity. 2020. Vol. 2020, no. 2020, pp.1-15.
https://search.emarefa.net/detail/BIM-1141275
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1141275