Decision-Making of Electronic Commerce Supply Chain considering EW Service
Joint Authors
Wang, Yuyan
Yu, Zhaoqing
Shen, Liang
Fan, Runjie
Source
Issue
Vol. 2020, Issue 2020 (31 Dec. 2020), pp.1-13, 13 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2020-05-22
Country of Publication
Egypt
No. of Pages
13
Main Subjects
Abstract EN
With the rapid development of the network economy, it is a marketing strategy to provide an extended warranty (EW) service.
Considering the differences in the EW service providers and dominant enterprises, this paper proposes four kinds of decision-making models and aims to study decisions of the electronic commerce supply chain, including EW price, sales price, and service level of e-platform.
Through comparative analysis and numerical analysis, this research shows that, among four decision-making models, the highest system profit can be achieved when the seller provides the EW service and the e-platform dominates the system.
For electronic commerce supply chain enterprises, whether to dominate the system or to provide EW service, it is conducive to the increase of profits.
When the e-platform provides the EW service, the conclusion is that who dominates the system is the one who gets more profit.
However, when the seller provides the EW service, the conclusion is that who dominates the system is the one who gets less profit.
When the EW service is offered by the dominating enterprise, service levels of the e-platform are lower.
American Psychological Association (APA)
Wang, Yuyan& Yu, Zhaoqing& Shen, Liang& Fan, Runjie. 2020. Decision-Making of Electronic Commerce Supply Chain considering EW Service. Complexity،Vol. 2020, no. 2020, pp.1-13.
https://search.emarefa.net/detail/BIM-1144049
Modern Language Association (MLA)
Wang, Yuyan…[et al.]. Decision-Making of Electronic Commerce Supply Chain considering EW Service. Complexity No. 2020 (2020), pp.1-13.
https://search.emarefa.net/detail/BIM-1144049
American Medical Association (AMA)
Wang, Yuyan& Yu, Zhaoqing& Shen, Liang& Fan, Runjie. Decision-Making of Electronic Commerce Supply Chain considering EW Service. Complexity. 2020. Vol. 2020, no. 2020, pp.1-13.
https://search.emarefa.net/detail/BIM-1144049
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1144049