The Mechanism of the Effects of Experiential Marketing on Urban Consumers’ Well-Being
Joint Authors
Liu, Hongshen
Fu, Yuying
He, Hao
Source
Issue
Vol. 2020, Issue 2020 (31 Dec. 2020), pp.1-10, 10 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2020-10-15
Country of Publication
Egypt
No. of Pages
10
Main Subjects
Abstract EN
Knowing how to improve urban consumers’ well-being is of great importance for sustainable urban development and has become a research hotspot in the field of service marketing, which is evolving from functionality-focused view into experience-focused view.
This study explored the mechanism and boundary conditions of experiential marketing on urban consumers’ well-being with a survey data collected from 256 consumers in the catering service industry in China.
The results showed that experiential marketing had a significant positive impact on consumer well-being, experiential value played a partial mediation role between experiential marketing and consumer well-being, value proposition engagement moderated the relationship between experiential value and consumer well-being, and value proposition engagement moderated the mediation role of experiential value between experiential marketing and consumer well-being.
This study complements the literature of transformative service by revealing a complex mechanism relating to the effects of experiential marketing on urban consumers’ well-being and provides theoretical guidance for service enterprises to improve their offerings.
American Psychological Association (APA)
Liu, Hongshen& Fu, Yuying& He, Hao. 2020. The Mechanism of the Effects of Experiential Marketing on Urban Consumers’ Well-Being. Complexity،Vol. 2020, no. 2020, pp.1-10.
https://search.emarefa.net/detail/BIM-1144603
Modern Language Association (MLA)
Liu, Hongshen…[et al.]. The Mechanism of the Effects of Experiential Marketing on Urban Consumers’ Well-Being. Complexity No. 2020 (2020), pp.1-10.
https://search.emarefa.net/detail/BIM-1144603
American Medical Association (AMA)
Liu, Hongshen& Fu, Yuying& He, Hao. The Mechanism of the Effects of Experiential Marketing on Urban Consumers’ Well-Being. Complexity. 2020. Vol. 2020, no. 2020, pp.1-10.
https://search.emarefa.net/detail/BIM-1144603
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1144603