استراتيجيات تقديم الصورة الإعلامية للرئيس عبد الفتاح السيسي في الصحافة المصرية و مواقع التواصل الاجتماعي

Abstract EN

The study sought to monitor, analyze and compare the political marketing tools used by the means of communication under study in creating the media image of President Abdel Fattah El-Sisi during the seventh and eighth youth conferences, by applying to Al-Akhbar newspaper, the seventh day website, and the president's official Facebook page during the period 1/7 / 2019 to 9/30/2019.