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Pricing and Warranty Decisions of Substitutable Products for a Fuzzy Two-Echelon Supply Chain
Author
Source
Discrete Dynamics in Nature and Society
Issue
Vol. 2017, Issue 2017 (31 Dec. 2017), pp.1-12, 12 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2017-01-16
Country of Publication
Egypt
No. of Pages
12
Main Subjects
Abstract EN
This paper considers the optimal decisions of pricing and warranty level for substitutable products in a fuzzy supply chain environment, where the consumer demands, manufacturing costs, and warranty costs are characterized as fuzzy variables.
Expected value manufacturer-leader Stackelberg models and two chance-constrained programming models, that is, the λ-optimistic and λ-pessimistic manufacturer-leader Stackelberg models, are established.
The corresponding closed-form solutions are obtained by using the game-theoretical approach and fuzzy theory.
Finally, numerical examples are presented to illustrate the effectiveness of the models and to provide managerial insights for decision makers.
The results show that it would be beneficial for the whole supply chain when the warranty services are introduced into the market, and the firm which provides the warranty service has the advantage in holding more dominant position.
American Psychological Association (APA)
Wang, Yongzhao. 2017. Pricing and Warranty Decisions of Substitutable Products for a Fuzzy Two-Echelon Supply Chain. Discrete Dynamics in Nature and Society،Vol. 2017, no. 2017, pp.1-12.
https://search.emarefa.net/detail/BIM-1151837
Modern Language Association (MLA)
Wang, Yongzhao. Pricing and Warranty Decisions of Substitutable Products for a Fuzzy Two-Echelon Supply Chain. Discrete Dynamics in Nature and Society No. 2017 (2017), pp.1-12.
https://search.emarefa.net/detail/BIM-1151837
American Medical Association (AMA)
Wang, Yongzhao. Pricing and Warranty Decisions of Substitutable Products for a Fuzzy Two-Echelon Supply Chain. Discrete Dynamics in Nature and Society. 2017. Vol. 2017, no. 2017, pp.1-12.
https://search.emarefa.net/detail/BIM-1151837
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1151837