Effects of Internet Sales Promotion on a Differential Advertising Model
Joint Authors
Source
Discrete Dynamics in Nature and Society
Issue
Vol. 2018, Issue 2018 (31 Dec. 2018), pp.1-11, 11 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2018-05-06
Country of Publication
Egypt
No. of Pages
11
Main Subjects
Abstract EN
Advertising and sales promotion are two important specific marketing communications tools.
In this paper, Internet sales promotion is introduced into a differential advertising model and investigated quantitatively.
The conditions for the existence and stability of periodic solutions are obtained.
Flip bifurcation of periodic solution is investigated analytically.
The results show that the sales promotion parameter can modify the stability of the differential advertising model and lead to chaos through flip bifurcation, the sales level will eventually be no less than a given value by adjusting the value of the sales promotion parameter, and the optimal sales promotion strategy can lead to maximum profit.
Numerical results for periodic solutions, bifurcation diagrams, and the effects of sales promotion strategies, which are illustrated with an example, are in good agreement with the theoretical analysis.
These results have certain significant theoretical and practical value in related markets.
American Psychological Association (APA)
Jiang, Hui& Ma, Junhai. 2018. Effects of Internet Sales Promotion on a Differential Advertising Model. Discrete Dynamics in Nature and Society،Vol. 2018, no. 2018, pp.1-11.
https://search.emarefa.net/detail/BIM-1152878
Modern Language Association (MLA)
Jiang, Hui& Ma, Junhai. Effects of Internet Sales Promotion on a Differential Advertising Model. Discrete Dynamics in Nature and Society No. 2018 (2018), pp.1-11.
https://search.emarefa.net/detail/BIM-1152878
American Medical Association (AMA)
Jiang, Hui& Ma, Junhai. Effects of Internet Sales Promotion on a Differential Advertising Model. Discrete Dynamics in Nature and Society. 2018. Vol. 2018, no. 2018, pp.1-11.
https://search.emarefa.net/detail/BIM-1152878
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1152878