A multimodal critical discourse analysis of the Canadian federal election candidate Justin tridua’s Facebook page

Abstract EN

In the light of 2015 Canadian federal election, the present study conducts a multimodal critical discourse analysis of Justin Trudeau's Facebook images and the captions accompanying them.

This is carried out through using Machin's and Mayr's toolkit (2012) that helps conduct multimodal critical discourse analysis of the linguistic and visual modes.

This study aims at proving the importance of the other modes along with language, highlighting the linguistic and visual techniques used by the Trudeau in his Facebook page to reveal his ideology, and determining how the two modes work together and complement each other.