An empirical study of factors influencing hotel customers' online booking intention
Source
Humanities and Educational Sciences Journal
Issue
Vol. 2019, Issue 5 (30 Apr. 2019), pp.1-17, 17 p.
Publisher
Taiz University-Turba Branch Studies and Scientific Research
Publication Date
2019-04-30
Country of Publication
Yemen
No. of Pages
17
Abstract EN
Given the increasing amount of people who book hotels online, it is important for those in the industry to know which factors influence hotel customers’ online booking intention.
Consequently, the aim of this study is to investigate the factors that influence the customer’s intention to book a hotel online, these factors are: ease of use, social influence, perceived risk, and positive eWOM.
A self- administered questionnaire was used to gather data and measure respondents’ perceptions, and a total of 214 students at University Utara Malaysia completed the survey.
This study used a multiple regression analysis to test the hypotheses.
The results showed that social influence has a high positive significant influence on customer's intention to book a hotel online, followed by ease of use and positive eWOM.
It was also found that perceived risk has a negative significant influence on the intention to book a hotel online.
Based on the results, implications are presented for practitioners.-
American Psychological Association (APA)
Hazbar, Abd al-Malak H. A.& Muhammad, Abd al-alim& Patwary, Ataul Karim. 2019. An empirical study of factors influencing hotel customers' online booking intention. Humanities and Educational Sciences Journal،Vol. 2019, no. 5, pp.1-17.
https://search.emarefa.net/detail/BIM-1162864
Modern Language Association (MLA)
Patwary, Ataul Karim…[et al.]. An empirical study of factors influencing hotel customers' online booking intention. Humanities and Educational Sciences Journal No. 5 (Apr. 2019), pp.1-17.
https://search.emarefa.net/detail/BIM-1162864
American Medical Association (AMA)
Hazbar, Abd al-Malak H. A.& Muhammad, Abd al-alim& Patwary, Ataul Karim. An empirical study of factors influencing hotel customers' online booking intention. Humanities and Educational Sciences Journal. 2019. Vol. 2019, no. 5, pp.1-17.
https://search.emarefa.net/detail/BIM-1162864
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 11-17
Record ID
BIM-1162864