التسويق الداخلي كمفهوم لإدارة الموارد البشرية و أثره على الرضا الوظيفي و الالتزام التنظيمي : دراسة تطبيقية على العاملين في جامعة أدرار

Abstract EN

The study aims to test the impact of internal marketing practices as a concept of human resource management on employee satisfaction and the impact on their organizational commitment.

We have used several previous studies in the selection of internal marketing practices and were represented in training programs, incentives, rewards and internal communication.

The study population was represented in the administrative staff of the University of Adrar.

A random sample of 50 samples was used for statistical analysis and hypothesis testing using the SPSS program.

The study found that there is a statistically significant effect of internal marketing practices as a concept of human resource management on employee satisfaction.

This was reflected in the existence of a statistically significant effect of job satisfaction on the organizational commitment of employees.