Explaining Consumers’ Intention for Traceable Pork regarding Animal Disease: The Role of Food Safety Concern, Risk Perception, Trust, and Habit
Joint Authors
Dang, Huy Duc
Tran, Giang Thanh
Source
International Journal of Food Science
Issue
Vol. 2020, Issue 2020 (31 Dec. 2020), pp.1-13, 13 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2020-10-29
Country of Publication
Egypt
No. of Pages
13
Abstract EN
Purpose.
The aim of this paper is to explain a consumers’ intention for traceable food in the context of the African Swine Fever (ASF) outbreak, in order to provide scientific knowledge for the government’s intervention to mitigate the perceived risk and to promote the development of traceable food.
Methodology.
This research employed an extended theory of planned behavior (TPB) model in predicting purchase intention/attitude toward traceable pork.
The structural equation analysis (SEM) was used on a sample of 230 students in Vietnam.
Findings.
The current context of food safety issues, as well as animal disease outbreak, is beneficial to direct consumption toward traceable products.
Heterogeneous impacts of trust were confirmed on how consumers perceived risks associated with the ASF outbreak.
Consumers’ habits of shopping places and looking for the product origin incite the positive attitude toward traceable pork.
Food safety concerns also promoted a positive purchase attitude.
Originality/Value.
The study’s objective is first to equip knowledge regarding the consumers’ intention toward traceable food under the impact of animal disease, particularly in the context of food safety issues in Vietnam.
Extended knowledge promotes tailored policies to regain consumers’ confidence and facilitate the development of traceable food.
American Psychological Association (APA)
Dang, Huy Duc& Tran, Giang Thanh. 2020. Explaining Consumers’ Intention for Traceable Pork regarding Animal Disease: The Role of Food Safety Concern, Risk Perception, Trust, and Habit. International Journal of Food Science،Vol. 2020, no. 2020, pp.1-13.
https://search.emarefa.net/detail/BIM-1171072
Modern Language Association (MLA)
Dang, Huy Duc& Tran, Giang Thanh. Explaining Consumers’ Intention for Traceable Pork regarding Animal Disease: The Role of Food Safety Concern, Risk Perception, Trust, and Habit. International Journal of Food Science No. 2020 (2020), pp.1-13.
https://search.emarefa.net/detail/BIM-1171072
American Medical Association (AMA)
Dang, Huy Duc& Tran, Giang Thanh. Explaining Consumers’ Intention for Traceable Pork regarding Animal Disease: The Role of Food Safety Concern, Risk Perception, Trust, and Habit. International Journal of Food Science. 2020. Vol. 2020, no. 2020, pp.1-13.
https://search.emarefa.net/detail/BIM-1171072
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1171072