Perceptions of risk and outbound tourism travel intentions among young working Malaysians
Other Title(s)
إدراك المخاطر و نوايا السياحة و السفر إلى الخارج بين الشباب العاملين الماليزيين
Joint Authors
al-Ananizah, Umar Abd Allah
Chiu, Lim Khong
Ting, Cheah Swee
Hua, Khor Poy
Source
Dirasat : Human and Social Sciences
Issue
Vol. 46, Issue 1 (31 Mar. 2019), pp.365-379, 15 p.
Publisher
University of Jordan Deanship of Academic Research (DAR)
Publication Date
2019-03-31
Country of Publication
Jordan
No. of Pages
15
Main Subjects
Abstract EN
Understanding risk and how it is perceived is a crucial step in predicting travel intentions.
The purpose of this study is to examine the relationship between risk perceptions and travel intentions associated with an outbound tourism among young Malaysians.
Young adults aged between 21 to 35 years old were involved in this study.
This study was part of a larger study that explores factors affecting the intention to travel overseas.
A quantitative approach was employed and a structured questionnaire was administered to 570 respondents who were selected through a cluster random sampling technique.
Data were collected from young Malaysians who work in public and private sectors.
Research respondents responded to a questionnaire designed to measure perceived risks, outbound travel intentions and socio-demographics.
Particularly, the results indicate that the intention of young Malaysians to take a holiday overseas within the next year was very high.
The regression analyses revealed that physical risk, financial risk and psychological risk had significantly negative impacts on respondent’s intention to travel overseas.
However, performance risk had positive significant influence on young Malaysians to travel overseas.
This study is helpful for marketers in developing positioning strategies in order to provide a total tourism experience for the potential travellers.
American Psychological Association (APA)
Chiu, Lim Khong& Ting, Cheah Swee& al-Ananizah, Umar Abd Allah& Hua, Khor Poy. 2019. Perceptions of risk and outbound tourism travel intentions among young working Malaysians. Dirasat : Human and Social Sciences،Vol. 46, no. 1, pp.365-379.
https://search.emarefa.net/detail/BIM-1177833
Modern Language Association (MLA)
Ting, Cheah Swee…[et al.]. Perceptions of risk and outbound tourism travel intentions among young working Malaysians. Dirasat : Human and Social Sciences Vol. 46, no. 1 (2019), pp.365-379.
https://search.emarefa.net/detail/BIM-1177833
American Medical Association (AMA)
Chiu, Lim Khong& Ting, Cheah Swee& al-Ananizah, Umar Abd Allah& Hua, Khor Poy. Perceptions of risk and outbound tourism travel intentions among young working Malaysians. Dirasat : Human and Social Sciences. 2019. Vol. 46, no. 1, pp.365-379.
https://search.emarefa.net/detail/BIM-1177833
Data Type
Journal Articles
Language
English
Notes
Record ID
BIM-1177833