![](/images/graphics-bg.png)
A linguistic analysis of utilizing English attention-getting devices in Jordanian printed advertising
Other Title(s)
تحليل لغوي لاستخدام الأدوات اللغوية الإنجليزية المثيرة للانتباه في الإعلانات الأردنية المكتوبة
Joint Authors
Salim, Isa Jamil
al-Salim, Muhammad Nur Ahmad
Source
Dirasat : Human and Social Sciences
Issue
Vol. 46, Issue 1 (sup 2) (31 Mar. 2019), pp.411-422, 12 p.
Publisher
University of Jordan Deanship of Academic Research (DAR)
Publication Date
2019-03-31
Country of Publication
Jordan
No. of Pages
12
Main Subjects
Languages & Comparative Literature
Abstract EN
This study examines the use of English attention-getting devices (words, catchphrases, and slogans) in Jordanian print advertising.
Specifically, the study explores the functional and structural dimensions of such devices.
To achieve this goal, a random sample comprising twelve issues of three local newspapers is selected.
The issues are chosen to cover the period from 2014 - 2016.
Ninety-six English attention-getting devices are identified for analysis.
The findings of the study reveal that English attention-getting devices are used in Jordanian advertising include single words, catchphrases, and slogans.
In most cases, these elements are used as persuasive tools that seek to build a positive image of a product, rather than to convey propositional meaning.
The findings also show that advertisers make a deliberate linguistic choice of stylistic devices to enhance the memorability of the product advertised.
Such a creative use includes lexical, phonological, morphological, syntactic, and semantic aspects of language.
American Psychological Association (APA)
Salim, Isa Jamil& al-Salim, Muhammad Nur Ahmad. 2019. A linguistic analysis of utilizing English attention-getting devices in Jordanian printed advertising. Dirasat : Human and Social Sciences،Vol. 46, no. 1 (sup 2), pp.411-422.
https://search.emarefa.net/detail/BIM-1178415
Modern Language Association (MLA)
Salim, Isa Jamil& al-Salim, Muhammad Nur Ahmad. A linguistic analysis of utilizing English attention-getting devices in Jordanian printed advertising. Dirasat : Human and Social Sciences Vol. 46, no. 1 (Second supplement) (2019), pp.411-422.
https://search.emarefa.net/detail/BIM-1178415
American Medical Association (AMA)
Salim, Isa Jamil& al-Salim, Muhammad Nur Ahmad. A linguistic analysis of utilizing English attention-getting devices in Jordanian printed advertising. Dirasat : Human and Social Sciences. 2019. Vol. 46, no. 1 (sup 2), pp.411-422.
https://search.emarefa.net/detail/BIM-1178415
Data Type
Journal Articles
Language
English
Notes
Record ID
BIM-1178415