The impact of service quality and e-word of mouth on the consumer purchase intention : the mediating role of e-trust : an empirical study on the Egyptian online transportation services sector
Author
Source
Scientific Journal for Commerce and Finance
Issue
Vol. 40, Issue 3 (30 Sep. 2020), pp.1-37, 37 p.
Publisher
Tanta University Faculty of Commerce
Publication Date
2020-09-30
Country of Publication
Egypt
No. of Pages
37
Main Subjects
Economy and Commerce
Financial and Accounting Sciences
Topics
Abstract EN
The aim of this research is to analyze the effect of service quality, e-Word of Mouth and e-trust on purchase intention in Egyptian online transportation services sector.
Moreover, the current research examines the mediating role for e-trust between service quality, e-word of mouth and purchase intention.
Judgmental sampling technique is used, while the study survey results in 392 valid responses.
Simple and multiple regression analysis are used for hypotheses testing.
The research revealed that service quality had a significant impact on both purchase intention and e-word of mouth, while it has no significant impact on e-Trust.
Also, e-word of mouth significantly affected both e-trust and purchase intention.
Furthermore, e-Trust didn't mediate neither the relationship between service quality and purchase intention nor the relationship between e-Word of mouth and purchase intention.
The current research offers a particular utility for online transportation management companies and for stakeholders.
Knowing that online transportation is considered as an emerging industry, in which there are limited number of researches that explain consumer behavior toward this service.
This research is considered as a step ahead toward understanding consumer behavior in online transportation business sector.
American Psychological Association (APA)
Ali, Ala Abbas. 2020. The impact of service quality and e-word of mouth on the consumer purchase intention : the mediating role of e-trust : an empirical study on the Egyptian online transportation services sector. Scientific Journal for Commerce and Finance،Vol. 40, no. 3, pp.1-37.
https://search.emarefa.net/detail/BIM-1186135
Modern Language Association (MLA)
Ali, Ala Abbas. The impact of service quality and e-word of mouth on the consumer purchase intention : the mediating role of e-trust : an empirical study on the Egyptian online transportation services sector. Scientific Journal for Commerce and Finance Vol. 40, no. 3 (2020), pp.1-37.
https://search.emarefa.net/detail/BIM-1186135
American Medical Association (AMA)
Ali, Ala Abbas. The impact of service quality and e-word of mouth on the consumer purchase intention : the mediating role of e-trust : an empirical study on the Egyptian online transportation services sector. Scientific Journal for Commerce and Finance. 2020. Vol. 40, no. 3, pp.1-37.
https://search.emarefa.net/detail/BIM-1186135
Data Type
Journal Articles
Language
English
Notes
-
Record ID
BIM-1186135