Use of the Smart Store for Persuasive Marketing and Immersive Customer Experiences: A Case Study of Korean Apparel Enterprise
Joint Authors
Hwangbo, Hyunwoo
Kim, Yang Sok
Cha, Kyung Jin
Source
Issue
Vol. 2017, Issue 2017 (31 Dec. 2017), pp.1-17, 17 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2017-03-05
Country of Publication
Egypt
No. of Pages
17
Main Subjects
Telecommunications Engineering
Abstract EN
Information technology’s introduction of online retail has deeply influenced methods of doing business.
However, offline retail has not changed as radically in comparison to online retailing.
Recently, studies in computer science have suggested new technology that can support offline retailers, including sensors, indoor positioning, augmented reality, vision, and interactive systems.
Retailers have recently shown interest in these technologies and rapidly adopted them in order to improve operational efficiency and customer experience in their retail shops.
Marketing studies also address immersive marketing that employs these technologies in order to change ways of doing offline retail business.
Even though there is much discussion concerning new trends, technologies, and marketing concepts, there is, as of yet, no investigation that comprehensively explains how they can be combined together seamlessly in the real world retail environment.
This paper employs the term “smart store” to indicate retail stores equipped with these new technologies and modern marketing concepts.
This paper aims to summarize discussions related to smart stores and their possible applications in a real business environment.
Furthermore, we present a case study of a business that applies the smart store concept to its fashion retail shops in Korea.
American Psychological Association (APA)
Hwangbo, Hyunwoo& Kim, Yang Sok& Cha, Kyung Jin. 2017. Use of the Smart Store for Persuasive Marketing and Immersive Customer Experiences: A Case Study of Korean Apparel Enterprise. Mobile Information Systems،Vol. 2017, no. 2017, pp.1-17.
https://search.emarefa.net/detail/BIM-1189075
Modern Language Association (MLA)
Hwangbo, Hyunwoo…[et al.]. Use of the Smart Store for Persuasive Marketing and Immersive Customer Experiences: A Case Study of Korean Apparel Enterprise. Mobile Information Systems No. 2017 (2017), pp.1-17.
https://search.emarefa.net/detail/BIM-1189075
American Medical Association (AMA)
Hwangbo, Hyunwoo& Kim, Yang Sok& Cha, Kyung Jin. Use of the Smart Store for Persuasive Marketing and Immersive Customer Experiences: A Case Study of Korean Apparel Enterprise. Mobile Information Systems. 2017. Vol. 2017, no. 2017, pp.1-17.
https://search.emarefa.net/detail/BIM-1189075
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1189075