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Evolution Model of Health Food Safety Risk Based on Prospect Theory
Joint Authors
Luo, Jun
Zhao, Yongle
Ma, Baichao
Chen, Ting-Qiang
Source
Journal of Healthcare Engineering
Issue
Vol. 2018, Issue 2018 (31 Dec. 2018), pp.1-12, 12 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2018-10-23
Country of Publication
Egypt
No. of Pages
12
Main Subjects
Abstract EN
In the growing market of health food, certain disturbances occur, such as uneven quality of products, imitation of health food, prohibited drug content in health food, functional efficacy, and actual disagreement.
The safety of health food has attracted wide attention from all walks of life.
In this study, we constructed a three-party game model of health food safety risk evolution, which includes health food enterprises, health food consumers, and government regulators, based on prospect theory and evolutionary game method.
We also consider the attributes of “trust products” of health food, the ability to identify the safety information of health food, the subjective perception of the efficacy of health food, and the certification effect of the regulatory information of the government supervision department.
The influence mechanism of these factors, including the cost of searching for health food information, consumers’ subjective perception of health food efficiency, and the certification effect of supervision departments, on health food safety risk evolution is described using theoretical deduction and simulation analysis.
On this basis, the corresponding conclusions are established, which provide a theoretical basis for further exploration of the strategy of health food market governance.
American Psychological Association (APA)
Luo, Jun& Ma, Baichao& Zhao, Yongle& Chen, Ting-Qiang. 2018. Evolution Model of Health Food Safety Risk Based on Prospect Theory. Journal of Healthcare Engineering،Vol. 2018, no. 2018, pp.1-12.
https://search.emarefa.net/detail/BIM-1191286
Modern Language Association (MLA)
Luo, Jun…[et al.]. Evolution Model of Health Food Safety Risk Based on Prospect Theory. Journal of Healthcare Engineering No. 2018 (2018), pp.1-12.
https://search.emarefa.net/detail/BIM-1191286
American Medical Association (AMA)
Luo, Jun& Ma, Baichao& Zhao, Yongle& Chen, Ting-Qiang. Evolution Model of Health Food Safety Risk Based on Prospect Theory. Journal of Healthcare Engineering. 2018. Vol. 2018, no. 2018, pp.1-12.
https://search.emarefa.net/detail/BIM-1191286
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1191286