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A Mathematical Programming Approach to Brand Efficiency of Smartphones in the US Market
Joint Authors
Lu, Wen-Min
Hung, Shiu-Wan
Chou, Han-Chung
Wang, Shi-Xiao
Source
Mathematical Problems in Engineering
Issue
Vol. 2017, Issue 2017 (31 Dec. 2017), pp.1-11, 11 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2017-08-23
Country of Publication
Egypt
No. of Pages
11
Main Subjects
Abstract EN
This study applied mathematical programming approach to investigate the brand efficiency of smartphone brands by collecting data of 2013–2015 from Consumer Report.
The brand efficiency was completed by employing the slack-based measure in data envelopment analysis.
The degree of inefficiency of each brand was evaluated, and each brand’s metatechnology ratio was calculated using the metafrontier concept.
The results revealed that the sampled smartphone brands reach the highest average brand efficiency in 2013, where Apple exhibited the highest brand efficiency among the sampled brands.
The high brand efficiency in 2013 was attributed to the small number of product types at beginning of the growth period of smartphones.
Finally, this study examined the efficiency of smartphone brands among four major telecommunications operators in the United States.
It was found that Apple demonstrated the highest efficiency with all four operators, while no significant difference was noted among operators and smartphone brands.
American Psychological Association (APA)
Hung, Shiu-Wan& Chou, Han-Chung& Lu, Wen-Min& Wang, Shi-Xiao. 2017. A Mathematical Programming Approach to Brand Efficiency of Smartphones in the US Market. Mathematical Problems in Engineering،Vol. 2017, no. 2017, pp.1-11.
https://search.emarefa.net/detail/BIM-1191380
Modern Language Association (MLA)
Hung, Shiu-Wan…[et al.]. A Mathematical Programming Approach to Brand Efficiency of Smartphones in the US Market. Mathematical Problems in Engineering No. 2017 (2017), pp.1-11.
https://search.emarefa.net/detail/BIM-1191380
American Medical Association (AMA)
Hung, Shiu-Wan& Chou, Han-Chung& Lu, Wen-Min& Wang, Shi-Xiao. A Mathematical Programming Approach to Brand Efficiency of Smartphones in the US Market. Mathematical Problems in Engineering. 2017. Vol. 2017, no. 2017, pp.1-11.
https://search.emarefa.net/detail/BIM-1191380
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1191380