Mobile Users’ Self-Disclosure Behaviour on WeChat: Application of Social Cognitive Theory
Joint Authors
Ding, Xiaoyan
Zhang, Ge
Ma, Liang
Zhang, Xin
Source
Issue
Vol. 2020, Issue 2020 (31 Dec. 2020), pp.1-13, 13 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2020-08-01
Country of Publication
Egypt
No. of Pages
13
Main Subjects
Telecommunications Engineering
Abstract EN
One of the most challenging issues confronting social media operators is how to increase users’ activity and self-disclosure behaviour.
However, more and more users are lowering their disclosures on social media, such as WeChat in China.
Using social cognitive theory as a starting point while utilizing mobile instant messaging software WeChat as an example, this paper studies the dynamics that influence users’ self-disclosure behaviour on WeChat from two aspects: individual factors and environment factors.
A structural equation model is used to verify a conceptual model.
The results show that, firstly, mobile users’ self-disclosure behaviour on WeChat can be affected by both individual factors and environment factors.
Specifically, individual factors, such as privacy concerns, negatively affect users’ self-disclosure behaviour, while environmental factors, such as social influences, positively affect users’ self-disclosure behaviour.
More importantly, the research points to significant differences in self-disclosure behaviour between mobile users of different genders and ages.
As such, the conclusions of this paper should provide key information for optimized operation of WeChat and other mobile information systems.
American Psychological Association (APA)
Ma, Liang& Ding, Xiaoyan& Zhang, Xin& Zhang, Ge. 2020. Mobile Users’ Self-Disclosure Behaviour on WeChat: Application of Social Cognitive Theory. Mobile Information Systems،Vol. 2020, no. 2020, pp.1-13.
https://search.emarefa.net/detail/BIM-1192606
Modern Language Association (MLA)
Ma, Liang…[et al.]. Mobile Users’ Self-Disclosure Behaviour on WeChat: Application of Social Cognitive Theory. Mobile Information Systems No. 2020 (2020), pp.1-13.
https://search.emarefa.net/detail/BIM-1192606
American Medical Association (AMA)
Ma, Liang& Ding, Xiaoyan& Zhang, Xin& Zhang, Ge. Mobile Users’ Self-Disclosure Behaviour on WeChat: Application of Social Cognitive Theory. Mobile Information Systems. 2020. Vol. 2020, no. 2020, pp.1-13.
https://search.emarefa.net/detail/BIM-1192606
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1192606