Game Theoretic Analysis of After-Sales Service in Two-Echelon Supply Chain with Warranty Sensitive Demand
Joint Authors
Qi, Yuqing
Wu, Jing
Zhao, Tiandongjie
Sun, Yuling
Wu, Bin
Source
Mathematical Problems in Engineering
Issue
Vol. 2020, Issue 2020 (31 Dec. 2020), pp.1-10, 10 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2020-08-04
Country of Publication
Egypt
No. of Pages
10
Main Subjects
Abstract EN
After-sales service contract is widely popular in business.
Although both the cases of manufacturer offering warranty and retailer offering warranty are common in market, the differences between them have been few studied.
In this paper, we build a two-echelon supply chain in which a manufacturer produces limit quality products and sells them to a retailer.
To promote sales, the manufacturer or retailer offers a free-replacement warranty to the customers.
Customer’s demand is affected by the warranty length.
We investigate the game relationships between the supply chain members.
We find that the warranty length negatively relates to the product quality in both the manufacturer offering warranty case and the retailer offering warranty case.
When retailer’s profit margin is not low, the retailer offers a longer warranty than the manufacturer and vice versa.
Profit of the supply chain is also analyzed along with a numerical study.
American Psychological Association (APA)
Qi, Yuqing& Wu, Jing& Zhao, Tiandongjie& Sun, Yuling& Wu, Bin. 2020. Game Theoretic Analysis of After-Sales Service in Two-Echelon Supply Chain with Warranty Sensitive Demand. Mathematical Problems in Engineering،Vol. 2020, no. 2020, pp.1-10.
https://search.emarefa.net/detail/BIM-1193751
Modern Language Association (MLA)
Qi, Yuqing…[et al.]. Game Theoretic Analysis of After-Sales Service in Two-Echelon Supply Chain with Warranty Sensitive Demand. Mathematical Problems in Engineering No. 2020 (2020), pp.1-10.
https://search.emarefa.net/detail/BIM-1193751
American Medical Association (AMA)
Qi, Yuqing& Wu, Jing& Zhao, Tiandongjie& Sun, Yuling& Wu, Bin. Game Theoretic Analysis of After-Sales Service in Two-Echelon Supply Chain with Warranty Sensitive Demand. Mathematical Problems in Engineering. 2020. Vol. 2020, no. 2020, pp.1-10.
https://search.emarefa.net/detail/BIM-1193751
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1193751