Chronotypes’ Task-Technology Fit for Search and Purchase in Omnichannel Context
Joint Authors
Haider, Syed Waqar
Zhuang, Guijun
Hashmi, Hammad bin Azam
Ali, Shahid
Source
Issue
Vol. 2019, Issue 2019 (31 Dec. 2019), pp.1-9, 9 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2019-03-25
Country of Publication
Egypt
No. of Pages
9
Main Subjects
Telecommunications Engineering
Abstract EN
Advances in technology have led to a spurt in tech-savvy consumers displaying increasingly complex behavior.
In the past, consumers concluded their search and purchases at a single physical store.
Nowadays, however, they possess a number of digital devices (desktops and/or mobiles) through which they can switch channels seamlessly to search for information and make a purchase.
There are very few studies that investigate desktop and mobile channels separately; this is perhaps the first study that examines the effect of chronotypes (evening- and morning-type individuals) on a sample of Chinese university students using online and mobile channels in the omnichannel process.
The results from a sample of 311 digital shoppers (desktops and/or mobiles) confirm that the mobile channel offers greater task-technology fit to evening-type respondents and desktop channels present better task-technology fit to morning-type respondents to engage in the omnichannel process.
Furthermore, this study discussed contributions and insights for managers to develop an effective omnichannel strategy.
American Psychological Association (APA)
Haider, Syed Waqar& Zhuang, Guijun& Hashmi, Hammad bin Azam& Ali, Shahid. 2019. Chronotypes’ Task-Technology Fit for Search and Purchase in Omnichannel Context. Mobile Information Systems،Vol. 2019, no. 2019, pp.1-9.
https://search.emarefa.net/detail/BIM-1193915
Modern Language Association (MLA)
Haider, Syed Waqar…[et al.]. Chronotypes’ Task-Technology Fit for Search and Purchase in Omnichannel Context. Mobile Information Systems No. 2019 (2019), pp.1-9.
https://search.emarefa.net/detail/BIM-1193915
American Medical Association (AMA)
Haider, Syed Waqar& Zhuang, Guijun& Hashmi, Hammad bin Azam& Ali, Shahid. Chronotypes’ Task-Technology Fit for Search and Purchase in Omnichannel Context. Mobile Information Systems. 2019. Vol. 2019, no. 2019, pp.1-9.
https://search.emarefa.net/detail/BIM-1193915
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1193915