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Consumer Purchasing Intentions and Marketing Segmentation of Remanufactured New-Energy Auto Parts in China
Joint Authors
Zhang, Shibin
Zhou, Chuhan
Liu, Yanran
Source
Mathematical Problems in Engineering
Issue
Vol. 2020, Issue 2020 (31 Dec. 2020), pp.1-8, 8 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2020-07-02
Country of Publication
Egypt
No. of Pages
8
Main Subjects
Abstract EN
This study tests and verifies the main factors influencing consumers’ intention to purchase and the marketing strategy of remanufactured new-energy automobile parts in China.
The revised model of Theory of Reasoned Action is used to study the factors influencing consumers’ intention to purchase.
The main factors influencing consumer purchase intention of remanufactured new-energy automobile parts in China are identified through correlation analysis of factors including subjective norms, attitudes, face consciousness, brand extension, and perceived risk.
Through market segmentation, consumers in China are divided into three types: passive-accepted, brand-driven, and green-consuming; the marketing strategy is developed accordingly.
This study provides theory and decision-making basis for remanufactured new-energy automobile parts markets.
American Psychological Association (APA)
Zhang, Shibin& Zhou, Chuhan& Liu, Yanran. 2020. Consumer Purchasing Intentions and Marketing Segmentation of Remanufactured New-Energy Auto Parts in China. Mathematical Problems in Engineering،Vol. 2020, no. 2020, pp.1-8.
https://search.emarefa.net/detail/BIM-1196091
Modern Language Association (MLA)
Zhang, Shibin…[et al.]. Consumer Purchasing Intentions and Marketing Segmentation of Remanufactured New-Energy Auto Parts in China. Mathematical Problems in Engineering No. 2020 (2020), pp.1-8.
https://search.emarefa.net/detail/BIM-1196091
American Medical Association (AMA)
Zhang, Shibin& Zhou, Chuhan& Liu, Yanran. Consumer Purchasing Intentions and Marketing Segmentation of Remanufactured New-Energy Auto Parts in China. Mathematical Problems in Engineering. 2020. Vol. 2020, no. 2020, pp.1-8.
https://search.emarefa.net/detail/BIM-1196091
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1196091